Wednesday, September 14, 2011

Iwata Stands Strong

After the announcements that Nintendo made for the 3DS Monday night, their stocks perplexingly fell five percent, investors citing lack of faith that the new announcements will further re-invigorate sales of the system. It's been no secret that investors have been pushing for Nintendo to begin development for mobile phones, and I discussed that in an earlier post (which you can find here). Well, after the conference  Japanese newspaper Nikkei asked Iwata about that very possibility, to which his response was "Absolutely not". His response in full is below:

"This is absolutely not under consideration. If we did this, Nintendo would cease to be Nintendo. Having a hardware development team in-house is a major strength. It's the duty of management to make use of those strengths. It's probably the correct decision in the sense that the moment we started to release games on smartphones we'd make profits. However, I believe my responsibility is not to short term profits, but to Nintendo's mid and long term competitive strength."


Iwata is certainly a breath of fresh air, and a reason to stand by the company even if you aren't a fan of Nintendo and their products. His complete and unwavering conviction in the 3DS and what Nintendo stands for shows he knows what he is doing, and that he is without a doubt the right man to be Nintendo's CEO in these trying times. In fact, he even took a fifty percent pay cut in support of the system. With all the greedy CEOs these days, if that doesn't give you his support I honestly don't know what will.

Of course, the system's success is still in doubt. The two main issues that really held back sales after launch were lacks of games and too high of a price, and with one (price) of those already fixed and the other (lack of games) soon to be fixed, we'll soon find out if the 3DS can be as successful as Nintendo has been hoping that it would be.

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